With the the continuous improvement of digital marketing, the digital marketing industry will become more and more fierce. According to Ascend2's《MARKETING THCHNOLOGY TRENDS》,

technology implemented for content marketing purposes is considered most effective by about half (51%) of marketing influencers. Marketing analytic is considered most effective martech implementations by 45% respectively.This emphasizes that how to output attracting marketing content and enhance your lead generation from explosive data are the keys to increasing sales prospects or leads and customer acquisition.

 

Consequently, Asia Digital Marketing Summit 2019(ADMS2019) hosted by Beverf will be held in Shanghai on March 28. This summit will bring together 30+ senior marketing executives from across the digital marketing to discuss current industry challenges and opportunities from Content,Branding,Experience&Innovation aspects,how to better output attracting marketing content, map out the customer journey and personalize your engagement.

 

Theme

Unleashing the Power of Content , Branding , Experience & Innovation

 

At ADMS2019 You will gain insights from best-digital marketers

What:Sharing with Firsthand Knowledge

How : Guidance from B2B/B2C Practical Cases

 

Explore hot topics

【Content Session】 Content is king

【Innovation & Future Session】 Never losing the creative spark, Learning forever

【Branding Session】 More Personal, Less Automation , More heart

【CX Session】Relentlessly Pursue Customer Experience

【B2C Practical Master Class】

【B2B Advanced Studio】

 

B2B/B2C Tracks

Track A:  B2C Practical Master Class

13:45 pm   Opening Remarks

Ken Yuan  Track Chairman

13:50 pm   Building Brand Awareness and Brand Building

Marcia Guo

Deputy General Manager    LELECHA

14:25 pm   Marketing Content with EFFECT

Jit Hoong Ng

Assistant Senior Vice President – Resort Marketing Services    Galaxy Entertainment Group

15:00 pm   B2C Panel

  • What digital methods are widely implemented in your marketing operations?
  • What’s the biggest marketing challenge facing you currently?
  • What goals do you want to achieve in the next 12 months (like increase brand exposure, realize integrated marketing…)? What will you do to reach your goal?

15:30 pm   Afternoon Tea Break at Booth Area

16:00 pm   Martech Innovation: Grow through Digital Transformation

Nicole J.Yang

Chief Marketing Officer    Secoo Group

16:35 pm   Precise Marketing in Big Data Era

Alex Koi

Founder of Mo-Che Consulting, Former GM of Cooper Tires China

17:15 pm End of Day 1

 

Track B: B2B Advanced Studio

13:45 pm   Martech Empowers B2B Digital Marketing Transformation

Lucy Feng

Marketing Director    OSRAM APAC Auto lighting 

14:20 pm   B2B Panel

  • What is the biggest marketing challenge facing you currently?
  • In your daily marketing operations, digital or physical? How to strike a balance between these 2 ways?
  • What goals do you want to achieve in the next 12 months (like reach more leads, increase conversion rate…)? How will you do to reach your goal?  

Tammy Hu

Head of Marketing, Greater China    JLL 

Jesse Liu

Marketing Director, Greater China    NetApp

Jansen Xu

Head of Communications, Performance Materials Business    Merck

Alex Yen

Former Digital Marketing and Branding Strategy Leader    GE Healthcare

15:00 pm   Brand Reputation Management and Tactics in the Digital Era

  • Variance and Invariance of Brand Communication in the Digital Age
  • Case Analysis: The Success and Failure of Reputation Crisis
  • The Corporate Tactics of Crisis PR Management 3.0

Lili Wang

YIJIAN CEO, Brand Reputation and Crisis Management Expert, Former GE Consumer & Industrial Asia CMO

15:35 pm   Afternoon Tea Break at Booth Area

16:05 pm   How to use live broadcast to drive customer engagement and get new customers in B2B space

Bill Yue

Asia Marketing Communications Director    Texas Instruments

16:40 pm   Increasing Revenue from B2B Marketing Strategy

17:15 pm   End of Day 1

 

100+Confirmed ADMS2019 Attendees Including

  • 30+ industries

Consumer Goods | Automotive | Commercial Real Estate | Construction | Internet | Information Technology And Services | Hospitality | Pharmaceuticals | Textiles | Food Production| ...

 

  • 80+ companies

Agoda | HP | Tetra Pak | Ferrero | Microsoft | Dell | JLL | BSI Group | OSRAM | Corning | UCB | Baidu | GE | Hudson | Infineon | Mission Foods | 3M | GAP | Huawei | Unilever | ...

 

  • 10+ countries

Mainland | HK | Macau | Taiwan | Singapore | Japan | United States | Netherland | United Kingdom | Hungary | ...

 

 

 

Request Brochure

Official website: http://adms.beverf.com/2019/